When I joined, the basic brand foundations—logo, typography, color palette, and a few reference images—had already been defined. My role was to expand these into a comprehensive and functional brand system. I designed an interactive brand guideline and created core assets such as stationery, presentation templates, social media elements, and marketing materials that reflected the brand’s fresh and modern positioning. A significant part of the work focused on defining the brand’s visual direction through imagery, most of which was created using AI to build a cohesive and distinctive aesthetic aligned with Gowago’s new identity.