2023

Skincode

Joselito

Joselito is a family-run Spanish brand celebrated as one of the world’s finest producers of Iberian ham. With over 150 years of tradition, their dedication to quality, craftsmanship, and heritage has made them a symbol of excellence in the gourmet food industry.

While working at Nacher Estudio, a creative agency based in Madrid, I collaborated with Joselito to elevate and unify their visual communication across both digital and print platforms. The goal was to develop a design language that reflected the brand’s heritage and artisanal quality, while bringing a fresh, contemporary touch that could resonate across every customer interaction.
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Over the years, I worked on numerous advertising campaigns for Joselito across social media and Google Display. These included seasonal promotions such as the Christmas Ham Box, Valentine’s Day campaigns, brand awareness initiatives, and subscription offers for Joselito’s curated meat selections.

I created engaging and recurring visual content tailored for social media—such as an Advent Calendar series designed in collaboration with an illustrator, educational posts about ham and its nutritional properties, and special visuals for New Year’s greetings and other key moments throughout the year. Each piece was crafted to reinforce brand consistency while keeping the visual storytelling fresh and dynamic.