At Skincode, I contributed to the visual identity and communication of a leading Swiss skincare brand known for its medical-grade, high-performance formulas. My role involved working closely with both the design and marketing teams to conceptualize and execute a variety of projects that aligned with the brand’s core values of health, safety, and beauty.
The work spanned from creating print-ready packaging and promotional materials to developing compelling digital content for social media, websites, and online campaigns, enhancing product education and user experience. Additionally, impactful point-of-sale materials were designed to strengthen the brand’s presence in retail environments.
The design approach was guided by Skincode’s commitment to quality, purity, and innovation, balancing clean beauty with science. Minimalist aesthetics, natural color palettes, and Swiss craftsmanship were key elements in reinforcing trust, luxury, and efficacy across all touchpoints.
Collaboration and attention to detail were essential in ensuring consistency and effectiveness across multiple projects. Through teamwork, the brand’s visual communication was elevated, strengthening its identity and engagement across 35 global markets.
